About Us

In 2012, Jay Mittelstaedt pitched his business plan for Jay’s Power Center to the owners of Mittelstaedt Sports & Marine (who happen to be his folks). Jay had worked for his parents in the powersports and marine business for many years, and he visualized an offshoot of their company that would focus on motorcycles and dirt bikes, as well as other powersports vehicles like ATVs, UTVs, and snowmobiles. Little did he know that within a very short time, he would be outgrowing the modest store-front where he first set up Jay’s Power Center.

Jay’s passion for and knowledge of the powersports industry led to increased business, loyal customers, and the need for a new larger showroom space and an expanded service area. In 2016, Jay’s Power Center held its Grand Opening in its current location on East Main Street in Reedsburg, Wisconsin.

A lot has changed for Jay and his team since that first little shop, but one thing hasn’t: our mission to provide the best buying experience for our customers.

With our large inventory of both new and used motorcycles, ATVs, UTVs, snowmobiles, scooters, and dirt bikes, we know we have the perfect vehicle for you. Plus we offer a full service center for your new or used motorcycle, ATV, UTV, snowmobile, or other powersports vehicle!